Guerrilla marketing techniques involve low cost campaigns that aim at promoting products or services to a smaller demographic. But the novelty lies in the approach — they use unconventional and surprise methods to do this. What good can it do for your business?
Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like: Graffiti marketing uses city streets and alleyways as a giant canvas.
Guerrilla marketing, graffiti-style Stencil Graffiti: Stencil graffiti uses stencils to create repeated works of street art.
The advantage of stencils is that you can create multiple instances of your art across many different spaces in a short period of time. Stencils tend to be small in size as opposed to a full-wall mural and consist of simple designs.
Reverse graffiti is when, instead of adding to a surface, marketers remove dirt and grime from a street or wall to create an all-natural marking Guerrilla marketing plan principles and benefits. Just put a stencil on a sidewalk and then wash the uncovered spaces!
A reverse-graffiti sidewalk ad Stickers: Creative use of stickers is another great guerrilla marketing tactic that can be very successful when implemented well.
During the interaction, actors would rave of their cool new phone, boasting of its features and capabilities. Want more traffic to your site? Get our free guide: Flash mobs involve organizing a group of individuals to perform a specific action or task at a pre-determined location and time.
In some cases participants are hired actors, other times they are simply members of the community who enjoy the randomness of flash mobs!
Publicity stunts involve specific feats of awe and amazement, usually sponsored or in partner with a brand. Red Bull is very adept at this practice, exemplified by their skydiving record as part of their Stratos project. Red Bull sent Austrian extreme-sports athlete Felix Baumgartner above the stratosphere, dominating the world record for highest skydive, launching himself from overfeet above earth.
Arguably much more than a mere stunt, the Red Bull Stratos project set numerous world records and was viewed live on YouTube by over 9. Creating custom, high-quality treasure hunts is another cool guerrilla marketing tactic that can energize audiences.
Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt. The most successful guerrilla marketing strategies make great use of the spaces around them.
Urban environments allow for many opportunities to implement clever marketing strategies. Online guerrilla marketing campaigns often appear in the form of: Viral videos Creative landing pages Guerrilla Marketing Pros and Cons Guerrilla marketing has some advantages and disadvantages.
Take both into consideration before choosing to move forward with a campaign. Pros of Guerrilla Marketing Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising.
Allows for creative thinking. With guerrilla marketing, imagination is more important than budget. Some especially noteworthy or unique guerrilla marketing campaigns will get picked up by local and even national news sources, resulting in a publicity powerhouse affect that marketers drool over.
Cons of Guerrilla Marketing Mysterious messages can be misunderstood. The objects were mistaken for explosive devices, causing citywide panic as bomb squads were brought in to examine and remove the unknown devices. Some forms of guerrilla marketing, such as non-permissioned street graffiti, can result in tension with authorities.
Many guerrilla marketing tactics are susceptible to bad weather, thrown timing, and other small instances that could easily threaten to undermine an entire campaign.
The added stickers create a story about the familiar exit man — and to think all this time we thought he was escaping from a fire! Axe's guerrilla marketing stickers show women chasing the men on Exit signs Guinness adds small custom wraps to pool cues in bars, offering a clever reminder to pool players to grab a brew.
Guinness's pool cue guerrilla marketing stunt Discovery Channel reminds beach goers about upcoming Shark Week by placing these bitten boards along beaches.
Shark Week guerrilla marketing boards These unusual towels serve as not-so-subtle warnings to sun soakers tanning on the beach. This Weight Watchers magazine advertisement changes shape as users remove perforated pieces.Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare.
Rather than spending large sums of money to. 8 Simple Steps to Developing a Guerrilla Marketing Plan for Your Small Business/Franchise. By Ryan Lum • May 13, ; Ryan Lum. Top 5 Guerilla Marketing Mishaps. True hard guerrilla for organ donors.
6 Great Guerrilla Marketing Campaigns. MORE IN Guerrilla Marketing. Guerrilla marketing is a great alternative to traditional marketing.
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. He is passionate about creative marketing, social media and design. Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to. Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like.
It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like. Guerrilla Marketing Plan Principles And Benefits The term guerrilla marketing was coined by Jay Conrad Levinson in (Levinson, ).
It stands for a variety of low-cost, high-impact marketing techniques that allow small companies and/or individuals to act like big companies.
Objectives Describe the principles of building a guerrilla marketing plan Explain benefits of preparing one Explain how small businesses can pinpoint their target markets. Guerrilla marketing is an advertisement strategy to promote products or services on the streets or other public places with little money.
The difficulty with street marketing campaign is to plan, organize and execute the operation. and it must provide a product that delivers the promised benefits " Online guerilla marketing.