Increasing trend of health awareness

Each year, nutrition trends that were once all the rage fade away and new trends emerge, sometimes making headlines. While a few trends, like gluten-free products, seem to be long-lived, others, like vitamin waters or fat-free cookies, see their heyday and then are relegated to the back row of the nutrition show. The soups keep the fiber, seeds, rind, and pulp that juicing often discards.

Increasing trend of health awareness

Consumer health in the UK is being driven by growing interest in herbal remedies and ingredients, in line with the general trend towards all things natural. Shifts in public attitude mean that physical and mental health are increasingly being given equal attention, which is evident in the growth of sleep aids and herbal dietary supplements.

After years of government and NHS campaigning, growth in consumer health is finally reflecting a shift in the attitudes of UK consumers.

Importance

They are realising that a healthy lifestyle can only be achieved with sustained, preventive efforts. Customers are no longer strictly loyal to big-name brands, when generic versions are available under supermarket and drugstore private label at a fraction of the price.

Price consciousness has boosted sales of private label products in OTC and vitamins and dietary supplements, in particular, where the Boots private label has emerged as a key competitor. However, the biggest threat facing traditional pharmacies is the supermarket. With Brexit approaching in MarchBritish retailers and pharmaceutical companies are bracing themselves for a difficult year as customers demand even lower prices.

Increasing trend of health awareness

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If you're in the Consumer Health industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:The Fund will invest in a modified capitalization weighted portfolio of 25 to 35 companies that are listed on North American exchanges that have a business strategy focused on new and alternative health and wellness related themes that are growing in acceptance and importance in North America.

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